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Home > Chamber Information > Member Logo Member Logo Usage
The Greater Colorado Springs Chamber of Commerce Logo and Link Guidelines
These guidelines are given in order to ensure that all Greater Colorado Springs Chamber of Commerce logos are used appropriately in all applications. This is vital to the development in the public’s mind of this identity with The Chamber. It is necessary that these guidelines are followed by those who are involved with preparing printed, visual and “new media” communications for The Chamber and Chamber members. The Chamber staff is committed to projecting this consistent identity. As some logos are new, you may wish to consult with the marketing/communications department regarding your various uses of the logo. Please contact Polly Welden at pwelden@cscc.org if you have any questions or if you need other versions of logos. Incorrect Application of the Logo The following key principles apply when using The Chamber or Chamber member logos:
PMS Color The PMS colors used for our mark are as follows:
Background
The preferred background color is white or black. Requests for exceptions must be approved by The Chamber. Protected Area
In order to ensure that The Chamber logo is not infringed upon, there is a protected area surrounding the logo. Draw an imaginary rectangle around the logo. This represents the minimum distance between The Chamber mark and all neighboring graphic elements. The area contained within this rectangle is protected. No text, graphic elements, trade names, trademarks, symbols, logos, marks, emblems, or service marks may intrude upon this protected area. Font
In both versions of The Chamber logo, the font type is Adobe Caslon Pro for the “The Chamber” text and Bell Gothic Std for the “Your Chamber…Our Future” portion. Link Usage
In order to protect our identity and our members, we do not allow any mark, logo, or any other Chamber identifying image to be used by anyone other than members without previous consent. We ask that all Chamber members using the member logo on a website (and/or any other online digital document) provide an image link back to the Greater Colorado Springs Chamber of Commerce home page. We also ask that whenever the initial image link to our page is created that we are contacted either by email, phone or fax that we may continue to evaluate the effectiveness and context of use in relation to our mark. Any other questions can be directed towards the contacts below.
Ownership of the Mark/Logo
The Chamber marks, logos and any other Chamber identifying images are the sole property of The Chamber. Permission to use such marks, logos and other Chamber identifying images shall not be construed as an assignment or grant to anyone by The Chamber of any right, title or interest in or to The Chamber's marks, logos or any other Chamber identifying images, nor as permission to register or assert ownership of any trademark, service mark, design or copyright pertaining thereto. No action may be taken that would be to the detriment of The Chamber's right, title and interest in its marks, logos or any other Chamber identifying images. Correct Use of the Chamber/Chamber Member Logo
The Chamber member logo may only be used on media directly connected to Greater Colorado Springs Chamber of Commerce members. Media is defined as any and all digital, print and “new media” communication and or marketing. Any other use of the Greater Colorado Springs Chamber of Commerce logo/mark/branding not previously defined in this document must have direct authorization by the Greater Colorado Springs Chamber of Commerce communications/marketing department prior to use. The marks, logos or any other Chamber identifying images may not be used as part of the name of any product or service of the user. The marks, logos or any other Chamber identifying images may not be used in any negative advertisement or in any manner that is contrary to public morals or which has been found to be deceptive or misleading or reflects unfavorably upon the good name, goodwill, reputation or image of The Chamber. |
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